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Post by account_disabled on Oct 25, 2023 8:24:53 GMT
From management to each individual office. So what are the areas of intervention in the marketing sector, with a view to digital transformation? There are mainly three areas and aspects to consider . SEO and brand awareness for a long term ROI return on investment . Every company today has a website a virtual environment in which to present the products but also the values and the company as a whole. A website is like a home, where you can invite customers and users for every kind of need. Despite the exponential growth of social media, the website remains a fundamental element for brand identity and brand awareness. One of the most challenging elements is the visibility of the website. How to reach potential customers and push them to visit the website? To answer this question there are two different tools PPC pay per click , i.e. paid advertising on Google or search engines, and SEO optimization search engine optimization . PPC certainly offers seo expater bangladesh ltd much faster results, but the competition is very high and you can only compete for some keywords in search intent. As time goes by, getting results with PPC becomes more and more complex. SEO optimization, on the other hand, consists of building a website recognized by. Google as authoritative and therefore shown more frequently to users. PPC and SEO are two fundamental aspects for the company website and for building a relevant online presence. The data confirms this according to research by ClickZ, SEO and PPC together make up of website traffic and of revenue, attributable to the last click. If PPC is the ideal tool to immediately reach a wider audience, over time organic search plays a crucial strategic role for marketing. For this reason, to work in the long term and obtain a longer lasting ROI return on investment , it is essential to work on SEO and the organic content produced.
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